This weekend’s U.S. Open finals got us thinking about what it takes to successfully transition from an intermediate level to a more advanced one in any field.
In both the game of tennis and the game of law firm marketing, reaching a higher level requires moving beyond the mechanics of the game and focusing more and more on the strategy. In both cases, you need the right coaching to help you reach your goals.
Most mid-sized law firms recognize that they need a full-time marketing person in-house, and they often aspire to hire someone beyond the junior level who:
🎾 Has experience with law firms (or at least, professional services firms)
🎾 Takes initiative and is proactive, not just reactive
🎾 Can plan and act strategically AND execute on the plans
🎾 Can handle law firm partners’ requests and differing priorities
But that’s a lot to expect right away from one person.
The right transition coaching can help your mid-level hire continue to build their strategic skill set so as they learn and grow, they can increasingly contribute towards your law firm’s marketing success.
As our friend and legal marketing colleague Roy Sexton noted,
“Transition coaching is so key. Law firms often think they can ‘plug and play’ in these roles, but context and nuance are crucial to successful onboarding. And to get the most from this investment, time and mentoring are essential.’”
Coaching and mentoring aren’t just for the most junior people. An experienced law firm marketing executive can help your mid-level law firm marketing hire learn how to go beyond tactics and strategically uplevel your law firm’s marketing game.
What challenges have you experienced when hiring for your law firm’s marketing team?
Transition Coaching Will Uplevel Your Law Firm’s Marketing Game
