We are all about our clients working smarter, not harder, to promote themselves and their law firms.
And recently, our team member Cortney Nathanson reminded us of the most effective way to do that.
It’s called the COPE method.
COPE stands for create once, publish everywhere.
Your lawyers have limited time to contribute towards content creation. So when they do, we advise that you get the most mileage possible out of each piece of content.
The marketing team can use one piece of content in so many ways. It can be repurposed as a podcast, a blog post, used in your firm’s email marketing or newsletter, and broken down into multiple social media posts for different platforms.
That way, you keep your name and your firm’s name in front of clients and prospects all the time. When they’re ready to buy, your name is top of mind.
It doesn’t have to be hard to get your name out there. All you need is a few really strong pieces of content – and you can COPE with the rest!
