Every project starts with a plan, and ends with results.

Expanding Marketing Capacity with Smarter Systems

Davidoff Hutcher & Citron LLP is a midsize commercial litigation, transactional law, government relations, and public affairs firm, with offices located in New York City, Albany, Washington, D.C., White Plains and Palm Beach, FL. They contacted CMO2go to expand the capacity of their one-person marketing department.

First, they needed written policies and procedures to clearly document their content creation and distribution processes. Our team created a simple process for the firm to share every story through email blasts, social media and their website, with consistent branded imagery and a custom hashtag.

Next, we took the lead on the launch of their new website, ensuring that vendor communication flowed smoothly, so the project could be completed on budget and without further delay. Finally, we worked with their PR team to create a cohesive marketing approach that generated more exposure for their government relations practice area, energizing attorney involvement in the process.

As a result, we created a cohesive marketing approach that expanded the firm’s marketing capacity, putting more focused attention and exposure on several critical areas of practice.