When a small firm with multiple practice areas reached out to CMO2Go, their goal was clear: they wanted to grow — but not haphazardly. They were looking for intentional, strategic growth that aligned with their capabilities, culture, and long-term vision.
That’s where our “blueprint to build” approach came in.
Laying the Foundation: Strategic Planning
We began by creating a high-level strategic marketing plan with the firm’s leadership. This plan outlined where they wanted to go and what it would take to get there — from client targeting and positioning to priority practice areas and branding.
But strategy alone doesn’t generate results.
We knew that to truly embed marketing into the firm’s DNA, we had to take the plan off the page and into daily practice — starting with the people who often get left out of firmwide marketing conversations: the associates.
Building Individual Marketing Plans for Associates
Rather than treating associates as passive observers of the firm’s marketing efforts, we empowered them to become active participants. We worked one-on-one with every associate to help them:
✅ Create their own personalized marketing plan
✅ Align their individual goals with the firm’s broader vision
✅ Learn how to market themselves in a sustainable, authentic way
These weren’t cookie-cutter checklists — they were custom-built plans tailored to each associate’s strengths, time constraints, and interests. And just as importantly, we helped them understand how their individual contributions played a role in the firm’s overall growth.
Ongoing Support and Mentorship
Planning was just the beginning. To make sure those great ideas turned into real action, we stayed engaged — offering mentoring, accountability, and support as associates began implementing their strategies.
Some focused on networking with referral sources. Others worked on thought leadership, community involvement, or niche marketing within their practice areas. All of them had a clear roadmap and someone to help them stay the course.
The result? A highly engaged team, a shared sense of purpose, and meaningful progress toward the firm’s strategic growth goals.
Why Our Strategy Works
- It was realistic. Associates weren’t expected to become rainmakers overnight — just to take small, consistent steps.
- It was connected. Every plan tied into the larger firm strategy.
- It was supported. Associates weren’t left to figure it out alone.
A Question for Law Firms
If you work at a law firm, ask yourself:
Do your associates get hands-on experience with marketing and business development — in a way that’s structured, supported, and strategic?
If not, you might be missing a powerful opportunity to unlock your team’s potential and fuel long-term firm growth.
At CMO2Go, we help law firms build marketing strategies that don’t just live in leadership decks — they come to life through the efforts of every person in the firm.
Interested in creating a marketing culture that engages your whole team? Let’s chat.