Planning Beyond the Firm Level: Why Offices and Practice Groups Need Their Own Strategy
Strategic planning often happens at the firm level. Leadership teams gather to define priorities, set budgets, and outline direction for the year ahead. But here’s what many firms discover too late: A firmwide plan is essential — and it’s usually the beginning, not...
Strategy First, Budget Second: A Smarter Approach to Marketing Planning
There’s a pattern we see repeatedly inside growing firms, especially during annual planning cycles. Leadership teams spend weeks refining a marketing budget before defining what success actually looks like. The conversations are thoughtful. The spreadsheets are...
Outlook for Legal Marketing Recruiting in 2026
From Volatility to Cautious Optimism For law firms looking to recruit and hire marketing talent, 2026 will be the year of tougher competition and higher expectations. In order to meet the demands of a highly sought-after talent pool, law firm marketing departments may...
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