Beyond Filling the Gap

Beyond Filling the Gap

A midsize law firm with a broad practice was looking for a new CMO. That’s not a quick process, and the firm needed someone who could keep their marketing machine running in the meantime. The legal recruiter they were using heard about our fill-the-gap service and...
Marketing Goals – Looking Backwards and Forwards

Marketing Goals – Looking Backwards and Forwards

The year’s half over, so now is a good time to ask if you’ve achieved your marketing goals for 2023. ✅ If the answer is yes – great job! Keep up the good work! ❓ If the answer is, “What marketing goals?” – it’s not too late to set some. What kind of goals?...
Common Goals and Fireworks

Common Goals and Fireworks

We just celebrated Independence Day, but instead of talking about the rocket’s red glare and Paul Revere’s ride, let’s talk about a less-discussed aspect of the revolution: being aligned with a common goal. We once shared a story about how a very successful strategic...