Marketing thoughts from our minds to yours

When your law firm wants to communicate a message to your audience, are you tailoring the message to each type of stakeholder? A mid-sized law firm we worked with went through a major leadership change. They asked...

We know many lawyers who want to give back to their communities in meaningful ways that go way beyond writing a check.As a guest on Publio’s SMarketPlace™ Live, CMO2Go Founder Erika Steinberg was recently asked how...

We are all about our clients working smarter, not harder, to promote themselves and their law firms. And recently, our team member Cortney Nathanson reminded us of the most effective way to do that. It’s called the...

Thinking about moving into legal marketing from another sector? Check out this article that our founder, Erika Steinberg, wrote for New York Law Journal. She spoke with four legal marketing veterans who made the same...

Today, we want to offer you some concrete steps to plan your law firm’s marketing budget. Let’s start with an important question: What do you want to accomplish this year? Although we recommend that law firms budget...

This weekend’s U.S. Open finals got us thinking about what it takes to successfully transition from an intermediate level to a more advanced one in any field.In both the game of tennis and the game of law firm...

Recently, Erika met a law firm COO who hired a perfect-fit early-career candidate to help with their law firm marketing. This person is enthusiastic and energetic with a roll-up-your-sleeves approach to learning in her...

If you’re a law firm partner and you’ve just scheduled new headshots - what should you wear? This question comes up fairly often. The answer may surprise you. Dress the way you would when you go to see a client. And...

“How long does it take for things like speaking and writing to get results?” This is a great question that Erika got from a lawyer during her office hours this month that we want to answer here. The lawyer elaborated...