Marketing thoughts from our minds to yours
The Isolation of Being the Only Marketer in the Room
Why solo and small-team legal marketers at midsize firms feel so alone, and what actually helps If you are the only marketing professional at your law firm, or one of a select few, you already know the particular...
Bringing Marketing Into Strategic Conversations at Your Firm
In many law firms, marketing is still treated as a downstream function. Something that happens after strategic decisions are made. Leadership sets the direction, and marketing is asked to “promote it.” That approach...
Midsize Law Firms Are Having a Moment
What's Behind the Growing Midsize Talent Pipeline Senior marketing and business development leaders are leaving Big Law for midsize law firms in growing numbers, while firms are paying closer attention to how they...
Lateral Integration: What Law Firms Get Wrong in the First 90 Days and How to Fix It
Firms invest millions to recruit lateral partners. They negotiate compensation packages, plan press announcements, and organize a parade of introductions to business services. Then, somewhere around week three, they're...
Branding Beyond the Logo: Telling Your Law Firm’s Story
When law firms think about branding, the conversation often starts and ends with visuals: a logo refresh, a new color palette, or a redesigned website. But branding is not what your firm looks like. It’s what your firm...
The Road from Legal Marketing Leader to Law Firm COO
What it means for your firm — and your career A marketing background hasn’t always been a path to law firm COO. But now, at midsize and boutique law firms across the country, marketing and business development leaders...
Avoid Random Acts of Marketing and Stay Strategic All Year
Most marketing teams don’t struggle because they aren’t doing enough. They struggle because they’re doing too many things—without a clear connection to strategic priorities. New ideas emerge. Requests come from...
What Legal Marketers Need to Know from LMA26
The 2026 LMA Annual Conference in New Orleans drew legal marketing and business development professionals from across the country for three days of sessions, conversations and the kind of peer exchange that only...
A Simple Approach to Legal Marketing Strategy: Answer These Two Questions
Legal marketing strategy has a reputation for being complex. There are branding considerations, digital channels, rankings, proposals, events, content, sponsorships, client communications—the list continues to grow....