Marketing thoughts from our minds to yours
Is Your Marketing Idea a Tactic or a Strategy? Why It Matters and What You Should Do About It.
We hear this all the time on calls with prospective clients….. “I’ve heard we’re supposed to have a website and a newsletter, plus we should post regularly on LinkedIn.” But do you know your WHY? Often, a law firm...
You’re HalfwayThrough the Year and You Have No Marketing Plan. Where Should You Begin?
In a recent post, Erika Steinberg asked her LinkedIn audience if they’d achieved their marketing goals for 2023. Stacy Thal, a fantastic brand strategist, had an excellent question - if you’re halfway through the year...
Beyond Filling the Gap
A midsize law firm with a broad practice was looking for a new CMO. That’s not a quick process, and the firm needed someone who could keep their marketing machine running in the meantime. The legal recruiter they were...
Marketing Goals – Looking Backwards and Forwards
The year’s half over, so now is a good time to ask if you’ve achieved your marketing goals for 2023. ✅ If the answer is yes - great job! Keep up the good work! ❓ If the answer is, “What marketing goals?” - it’s not too...
Common Goals and Fireworks
We just celebrated Independence Day, but instead of talking about the rocket’s red glare and Paul Revere’s ride, let’s talk about a less-discussed aspect of the revolution: being aligned with a common goal. We once...
Team Strengths
A recent law firm client said, “I feel like I’m spinning my wheels with my marketing. I’m not getting traction. Nothing I’m doing is sticking.” So, we got everyone into the same room for a strategic planning meeting to...
The Magic of Individualized Marketing Plans
A law firm’s marketing strategy is just one part of the marketing puzzle. And each lawyer’s individual marketing plan makes up many of the pieces. Believe it or not, through our work with law firm clients we’ve learned...
