Every project starts with a plan, and ends with results.
From Growth Goals to Action Plans
A well-established and highly regarded Florida law firm wanted to elevate the visibility of a growing sector group and a newly opened office, so they reached out to us for help with marketing planning.
To gain a deep understanding of their firm, we spent two days on-site, engaging with lawyers and firm leadership. During that time, we facilitated two focused (and fun) planning sessions with key attorneys and management, identifying strategic marketing priorities for both the sector group and the new office. These sessions resulted in a blueprint with clear marketing imperatives, actionable timelines, and initial steps for each initiative. Additionally, we uncovered opportunities for a few firmwide marketing enhancements, such as making it easier for attorneys to engage with the firm’s LinkedIn content and conducting a high-level website audit, all of which were detailed in our final reports.
The firm then retained CMO2go to support the execution of their initiatives. We collaborated closely with their marketing team, firm leadership, and attorneys to bring their marketing plans to life using the blueprint we created from those planning sessions.
What began as a project focused on two key growth areas evolved into an ongoing partnership, fueled by our team’s fresh ideas and strategic insights across multiple firmwide marketing efforts.
What Happens Next?
We’ll start with an initial complimentary consultation call so we can ask questions and learn about your challenges. We’ll see what pieces you have and what is and isn’t working, explore your goals and discuss your budget. Then, we’ll decide together if it’s a good fit and determine the best next steps.