Every project starts with a plan, and ends with results.
Bridging the Gap at a Critical Moment
Morrison Cohen, a full-service law firm based in New York consistently ranked among the best midsize law firms in Vault’s Top 150 under 150, approached CMO2go when the firm’s marketing director departed. The firm, which serves clients across 12 major sectors and more than 20 practices, needed the CMO2go team to bridge the gap and provide extra hands, serving as their internal marketing department as they built their marketing team.
At first, we worked with the firm’s rebranding and design consultants and their website developer, to create Morrison Cohen’s new site and visual identity, ensuring that the site would be delivered on-time and on-budget. Throughout the project, the CMO2go team also wrote, designed and distributed daily content, including social media posts and graphics, website copy and pitch materials. News about Morrison Cohen remained in front of clients and contacts, and the firm’s lawyers were free to focus on their client work.
When the new director of marketing and business development joined the firm, our team stayed on to launch their new website and visual identity. We also helped to onboard her and continued to serve as her daily marketing team as she builds her team.
As a result, our deep knowledge of the firm and close relationship with its lawyers, partners and staff allowed us to step in and support the director whenever needed. The close working relationship we formed continues on to this day.
What Happens Next?
We’ll start with an initial complimentary consultation call so we can ask questions and learn about your challenges. We’ll see what pieces you have and what is and isn’t working, explore your goals and discuss your budget. Then, we’ll decide together if it’s a good fit and determine the best next steps.