We Speak Fluent Lawyer.
Three B’s of law firm marketing
Bridge a Gap
Senior-level coverage, right now
When someone senior is out, the work won’t wait. When a senior marketing or business development professional departs, or is going on leave for a while, we make sure your projects and your people always have a hand to guide them.
Bridge a Gap is CMO2go’s staffing solution for midsize, large, and global law firms with an established marketing function who need senior-level coverage — fast. We match the right veteran legal marketer to your specific need, so nothing falls through the cracks while you’re between people.
What Does Your Law Firm Need Right Now?
A firm’s CMO or marketing leader is on leave or has moved on, and you need to temporarily replace them in days, not months.
A firm has several business development roles open at once across specific practices or sectors, from leave, departures, or a mix of both.
A firm is expanding or restructuring its marketing or business development team and needs coverage while that work is underway.
A firm isn’t sure whether to bring a role in-house yet and wants an experienced hand in place while they figure out what they actually need.
Why It Matters
When a senior marketing professional is out, projects don’t just stall. The team left behind burns out trying to cover the gap, and the person returning comes back to a backlog instead of a smooth handoff. Law firms have lost good people this way — not because the firm didn’t care, but because no one had a plan to bridge the gap.
A CMO2go placement doesn’t just keep the lights on. We document what’s often left undocumented: vendor relationships, processes and procedures, project management, and the informal information that lives in one person’s head. When it’s time to transition — either back to the person returning from leave or to a new hire — they land on a much smoother runway.
“CMO2go brought in senior legal marketing talent who could step in immediately and keep things moving. Something I never expected when I hired them was how well they matched the right person to the team and the goal. Having solid support in place kept things moving, allowing us to be more selective in our full-time search and set the bar higher for the permanent roles.”
— Senior Director of Business Development, AmLaw 100 firm
What Our Clients Say
“CMO2go are absolute lifesavers! They are truly an extension of our team and know our firm inside and out, so I know I can count on them for guidance and assistance whenever I need it. From jumping in at a moment’s notice to help cover the day-to-day…”
— Director of Marketing & Business Development, Midsize law firm
“During my transition into the Chief Marketing & Business Development Officer position at my new firm, CMO2go played an instrumental role in ensuring a smooth and successful onboarding experience…”
— Chief Marketing & Business Development Officer, Midsize law firm
Case Studies
Bridging the Gap at a Critical Moment
When the firm’s marketing director departed, CMO2go served as an internal marketing department through a rebrand and beyond — then helped onboard the successor.
Chief Marketing Officer Wanted
During a CMBDO search, CMO2go kept marketing momentum going, then facilitated a smooth handoff once the new hire started.
No Senior Leader. New Tech. Tight Deadlines.
When an AmLaw 100 firm lost a senior manager responsible for a major tech initiative mid-rollout, CMO2go stepped in to mentor the team, keep the RFPs moving, and pause the launch until the right moment.