A mid-sized law firm called us in to help after receiving an urgent RFP from a critical firm client.
Since it was a marketing emergency, we brought in our RFP whisperer, Elizabeth, to come to the rescue.
With her three decades of experience developing business initiatives and growing revenue in Am Law 50 firms, she met with critical firm partners to quickly create and execute a well-crafted, strategic plan and response.
Elizabeth researched the company and decision makers, honed in on what was most important to the client, and collaborated with the firm to uncover relevant matter data. Then, she drafted the proposal, showcasing how the firm delivers value and gets results aligned with the client’s objectives. In addition, she wrote language that could be used for future RFP responses.
The response and follow-ups were submitted on time, and we were elated when we found out that the firm was admitted to the panel.
Many mid-sized law firms struggle to successfully respond to an emergency RFP.
The key difference was that this firm reached out for the right help for their marketing emergency, instead of trying to handle it all themselves using an in-house team that didn’t have the time or expertise to do it.
And that’s why we say that CMO2Go can provide your firm with instant marketing that leads to lasting results. Let’s talk about how instant marketing may benefit your firm.