You’ve Made Your Strategic Plan. Now What? (Part 2)
Last week we talked about how sometimes, law firm stakeholders get carried away with too many ideas for their marketing strategy. But there’s another common problem that can derail your marketing plan: You’ve chosen a project but don’t know where to start. Choosing a...
You’ve Made Your Strategic Plan. Now What? (Part 1)
We often help law firms to create a strategic marketing plan. But what happens next? On the way to implementing that strategy, people often need help to stay on track and focus on their marketing goals. And there are two things that are likely to stall a strategy...
Is Your Marketing Idea a Tactic or a Strategy? Why It Matters and What You Should Do About It.
We hear this all the time on calls with prospective clients….. “I’ve heard we’re supposed to have a website and a newsletter, plus we should post regularly on LinkedIn.” But do you know your WHY? Often, a law firm comes to CMO2Go because someone has suggested they...
You’re HalfwayThrough the Year and You Have No Marketing Plan. Where Should You Begin?
In a recent post, Erika Steinberg asked her LinkedIn audience if they’d achieved their marketing goals for 2023. Stacy Thal, a fantastic brand strategist, had an excellent question – if you’re halfway through the year and have no marketing plan, where should you...
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