When your law firm wants to communicate a message to your audience, are you tailoring the message to each type of stakeholder?
A mid-sized law firm we worked with went through a major leadership change. They asked CMO2Go to help them develop messages that communicated this change to all of their stakeholders through all the right channels.
Some of the key talking points of the messaging included that the firm itself remained unchanged, and clients would still experience the same level of service and care that they’d experienced in the past.
Our founder, Erika Steinberg, has discussed the importance of creating tailored, consistent messaging for internal and external stakeholders – including firm associates and partners, vendors, referral sources, recruits, and even law school administrators who sent interns to the firm. Check out this clip on LinkedIn to hear more.
Once the message is clear, it’s important to ensure it’s delivered through a variety of channels – not limited to one social media post or website update.
Your distribution channels could include:
- Pitch and RFP materials,
- Social and traditional media,
- Website content,
- Recruiting materials,
- Directory submissions,
..and, of course, your elevator pitch.
If you’re not sure that you have all the messaging covered, reach out to us for a free consult. We are happy to have our brains picked!
