A prospective client came to us with a dream of expanding beyond their local roots.
They wanted to update their messaging, brand identity and voice to reflect the high level of service that they deliver to every client, and evaluate how a name change could demonstrate the new direction and planned expansion of their firm to their clients.
Our team started by collaborating with the firm’s management, building a plan that took into account their top marketing priorities and goals. During our brainstorming sessions, we also outlined the marketing tasks that needed to be done in order for them to succeed with the rebranding initiative.
Because there were so many high-level marketing tasks to accomplish, we became the firm’s extra hands – conducting competitive analyses of the firm’s current and expansion markets to determine their brand positioning, creating ideal client profiles and psychographics, crafting messaging for the firm and each area of practice, and defining their brand voice and visual identity. Finally, we provided website UX/UI recommendations and language for the new site.
After our work together, the firm had all of the elements they needed to create a new website that reflected their new and improved brand positioning.
People hire CMO2Go not just because we can create a strategic plan – but because we have the veteran legal marketing team to execute it. Let’s talk about how we can be your extra set of hands.