We Speak Fluent Lawyer.
Three B’s of law firm marketing
Blueprint • Build • Boost
A plan, and the right people to execute it
Some firms are spinning their wheels, unsure what’s working with their marketing. Others have a talented team, but no clear direction. Either way, we’ll build a plan, help you execute it, and stay as long as it takes to make it stick.
How It Works
BLUEPRINT
Every marketing plan starts with two questions: what are you trying to accomplish, and who are you trying to reach? Focused strategy sessions with your lawyers and firm leadership produce a plan with clear priorities, timelines, and next steps.
- Unite your team under one common plan
- Build momentum around your firm’s marketing
- Emerge with a realistic plan that lasts
BUILD
Once you have a plan, someone has to execute it. CMO2go rolls up its sleeves alongside your team — writing, designing, launching, and managing the work Blueprint identified. Full execution, side-by-side, or full handoff — your call.
- A team of senior pinch-hitters
- Urgent, important projects done on time
- Work that meets exacting partner standards
BOOST
If a focused three-to-six-month build isn’t enough, Boost gives you a longer runway — ongoing support so the work you started doesn’t lose momentum once we step back.
- Support beyond the initial Build phase
- Lasts as long as you need it
- Keeps new practices from backsliding
What Our Clients Say
“CMO2go created a marketing department for the amount of time that we needed it. They pulled in a writer and designer, and directed the whole process, from inception to personally delivering the final printed files…”
— Partner, Midsize law firm
“Erika is our execution guru. She kept us focused throughout the implementation process so everything would be completed by our deadline. Everything launched on time and on budget.”
— Managing Partner, Midsize law firm
A Defined Process That Works for Law Firms
A lot of marketing providers can do the strategy. Many can do the “stuff” of execution. Very few do both at a senior level, built specifically for midsize law firms. CMO2go brings the planning and the people who expertly execute it — no patchwork of outside vendors needed.
Every engagement follows the same proven path from Blueprint to Build, with clear phases and expectations from day one — so you always know what happens next.
Case Studies
We Need a Plan
New leadership and a firm name change called for a strategic transition plan. CMO2go built the blueprint, then led the rebrand — new logo through client communications and launch party.
Turning Enthusiasm into Action
A midsize firm wanted new ways to generate business and sought expert help creating a strategic plan.
Expanding Marketing Capacity with Smarter Systems
A one-person marketing department needed documented processes and more capacity. CMO2go built the systems, led a website relaunch, and expanded visibility for an underexposed practice area.
From Growth Goals to Action Plans
A growing sector group and a new office needed visibility. Two days of on-site planning sessions produced a blueprint that turned into an ongoing execution partnership.