Bringing Marketing Into Strategic Conversations at Your Firm
In many law firms, marketing is still treated as a downstream function. Something that happens after strategic decisions are made. Leadership sets the direction, and marketing is asked to “promote it.” That approach limits impact. The most effective firms treat...
Midsize Law Firms Are Having a Moment
What’s Behind the Growing Midsize Talent Pipeline Senior marketing and business development leaders are leaving Big Law for midsize law firms in growing numbers, while firms are paying closer attention to how they build up their next generation of talent. Erika...
Lateral Integration: What Law Firms Get Wrong in the First 90 Days and How to Fix It
Firms invest millions to recruit lateral partners. They negotiate compensation packages, plan press announcements, and organize a parade of introductions to business services. Then, somewhere around week three, they’re sitting alone drafting their own client...
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