Avoid Random Acts of Marketing and Stay Strategic All Year
Most marketing teams don’t struggle because they aren’t doing enough. They struggle because they’re doing too many things—without a clear connection to strategic priorities. New ideas emerge. Requests come from leadership. Competitors launch campaigns. Industry trends...
What Legal Marketers Need to Know from LMA26
The 2026 LMA Annual Conference in New Orleans drew legal marketing and business development professionals from across the country for three days of sessions, conversations and the kind of peer exchange that only happens in person. CMO2go founder Erika Steinberg was...
A Simple Approach to Legal Marketing Strategy: Answer These Two Questions
Legal marketing strategy has a reputation for being complex. There are branding considerations, digital channels, rankings, proposals, events, content, sponsorships, client communications—the list continues to grow. Faced with so many options, it’s no surprise that...
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