Midsize Law Firms Are Having a Moment
What’s Behind the Growing Midsize Talent Pipeline Senior marketing and business development leaders are leaving Big Law for midsize law firms in growing numbers, while firms are paying closer attention to how they build up their next generation of talent. Erika...
A Simple Approach to Legal Marketing Strategy: Answer These Two Questions
Legal marketing strategy has a reputation for being complex. There are branding considerations, digital channels, rankings, proposals, events, content, sponsorships, client communications—the list continues to grow. Faced with so many options, it’s no surprise that...
Planning Beyond the Firm Level: Why Offices and Practice Groups Need Their Own Strategy
Strategic planning often happens at the firm level. Leadership teams gather to define priorities, set budgets, and outline direction for the year ahead. But here’s what many firms discover too late: A firmwide plan is essential — and it’s usually the beginning, not...
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