The Isolation of Being the Only Marketer in the Room
Why solo and small-team legal marketers at midsize firms feel so alone, and what actually helps If you are the only marketing professional at your law firm, or one of a select few, you already know the particular loneliness of that position. You sit in meetings where...
Midsize Law Firms Are Having a Moment
What’s Behind the Growing Midsize Talent Pipeline Senior marketing and business development leaders are leaving Big Law for midsize law firms in growing numbers, while firms are paying closer attention to how they build up their next generation of talent. Erika...
Lateral Integration: What Law Firms Get Wrong in the First 90 Days and How to Fix It
Firms invest millions to recruit lateral partners. They negotiate compensation packages, plan press announcements, and organize a parade of introductions to business services. Then, somewhere around week three, they’re sitting alone drafting their own client...
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