Bringing Marketing Into Strategic Conversations at Your Firm
In many law firms, marketing is still treated as a downstream function. Something that happens after strategic decisions are made. Leadership sets the direction, and marketing is asked to “promote it.” That approach limits impact. The most effective firms treat...
Midsize Law Firms Are Having a Moment
What’s Behind the Growing Midsize Talent Pipeline Senior marketing and business development leaders are leaving Big Law for midsize law firms in growing numbers, while firms are paying closer attention to how they build up their next generation of talent. Erika...
Branding Beyond the Logo: Telling Your Law Firm’s Story
When law firms think about branding, the conversation often starts and ends with visuals: a logo refresh, a new color palette, or a redesigned website. But branding is not what your firm looks like. It’s what your firm is known for – the promise you make to your...
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