The Isolation of Being the Only Marketer in the Room
Why solo and small-team legal marketers at midsize firms feel so alone, and what actually helps If you are the only marketing professional at your law firm, or one of a select few, you already know the particular loneliness of that position. You sit in meetings where...
Bringing Marketing Into Strategic Conversations at Your Firm
In many law firms, marketing is still treated as a downstream function. Something that happens after strategic decisions are made. Leadership sets the direction, and marketing is asked to “promote it.” That approach limits impact. The most effective firms treat...
Midsize Law Firms Are Having a Moment
What’s Behind the Growing Midsize Talent Pipeline Senior marketing and business development leaders are leaving Big Law for midsize law firms in growing numbers, while firms are paying closer attention to how they build up their next generation of talent. Erika...
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