Recently, Erika met a law firm COO who hired a perfect-fit early-career candidate to help with their law firm marketing. This person is enthusiastic and energetic with a roll-up-your-sleeves approach to learning in her new role. But she needs time and space to grow, so that’s where we come in.
We have written a lot about how we can fill the gap when a CMO or other senior law firm marketing person leaves, staying on until that person builds out their team and doesn’t need us anymore. In fact, American Lawyer described how we fill the gap in an article titled “With ‘Fractional’ C-Suite Advisers, Midsize Firms Balance Expertise With Expense.”
However – here’s a little known fact.
We don’t just fill the gap when senior law firm marketing professionals leave.
We also mentor early-career hires who are enthusiastic, but need some guidance from a law firm marketing veteran in order to grow with the firm.
A one-person law firm marketing department, especially when staffed by someone who is relatively new to the industry, doesn’t always have the bandwidth to do all the tasks needed. And in this case, we are serving as a resource to this firm for specific marketing projects, including growing specific practice areas. Throughout all of these higher-level marketing projects, we’re including and integrating their capable new hire so she has a chance to advance her skills and contribute on a deeper level to the firm’s growth.
In this situation, the law firm isn’t the only one who benefits. Your employee gets to be mentored by senior people who have been in legal marketing for decades, with the opportunity to ask questions and learn while we help them to grow professionally along the way.
PS, have we mentioned that our model is flexible? No six-month retainer contracts, only hourly billing so you know exactly how the time was spent.
Check out the rest of the article here.
The Fractional CMO as Mentor
