We Speak Fluent Lawyer.

Three B’s of law firm marketing

Our Services

Blueprint

We build a strategic plan for your firm – or any part of it, including offices and practice areas – that will determine your highest priority projects. We can also take on any roles needed for that plan’s implementation.

Build

We can serve as qualified legal marketing professionals to lead and execute your blueprint, complementing the firm’s existing team or bringing in the resources you need to finish the project.

Bridge a Gap

We fill in while a key member of your marketing department is on leave or you’re looking to fill a role, or serve as extra hands on a project for as long as you need.

Get the full picture of how our Blueprint works

Download the Blueprint One-Sheet

See how we help close marketing gaps fast

Download the Bridge a Gap One-Sheet

Let’s schedule a discovery call to determine your needs.

Book a Discovery Call

Our Capabilities

Our team of veteran legal marketers can handle a wide range of marketing services and tactics. We have people who can fill just about any role in your marketing department and take on any aspect of planning or implementation. And if you need something that you don’t see listed below, just ask us and we’ll find the right resource for you and your team.

Download Our Free Resources

We’ve created some free downloadable resources to help law firms with their most frequently asked marketing questions. Get your FREE marketing strategy template, budgeting template and event planning checklists below.

Get Our Marketing Plan Template

Download The Budget Template

Get The Event Planning Checklist

Recent Blog Posts

How to turn a Marketing Initiative Into a Marketing Habit

A law firm invests in a marketing plan. Maybe it's a full rebrand, a new website, or a messaging overhaul — the kind of work that takes an investment of time and budget to implement. The team executes, the launch...

The Isolation of Being the Only Marketer in the Room

Why solo and small-team legal marketers at midsize firms feel so alone, and what actually helps If you are the only marketing professional at your law firm, or one of a select few, you already know the particular...

Bringing Marketing Into Strategic Conversations at Your Firm

In many law firms, marketing is still treated as a downstream function. Something that happens after strategic decisions are made. Leadership sets the direction, and marketing is asked to “promote it.” That approach...

What Happens Next?

We’ll start with an initial complimentary consultation call so we can ask questions and learn about your challenges. We’ll see what pieces you have and what is and isn’t working, explore your goals and discuss your budget. Then, we’ll decide together if it’s a good fit and determine the best next steps.

Schedule a call with us

Hollis Laidlaw & Simon P.C.

Hollis Laidlaw & Simon had new leadership and were about to change their name.

The firm wanted to reassure clients that the white glove services they were accustomed to would continue. They didn’t have a marketing expert on staff to help with the transition, so they called us.

First, we proposed a marketing strategy meeting to determine the best way to take advantage of the opportunity. We prioritized updating the website and communicating the changes to clients and referral sources.

As CMO, Erika oversaw the firm’s website rebranding including creating a new logo, design and content. The team also created communications to walk clients through the changes, including messaging to offer a reassuring sense of continuity while emphasizing the strengths the new leaders would bring to the firm.

We shared the news through print, email, an advertising campaign and letters to all clients. For the finale, we threw a party where the firm could celebrate the name change with clients and friends.

Davidoff Hutcher

& Citron LLP

The firm contacted us to help them expand the capacity of their one-person marketing department. They needed written policies and procedures to clearly document their content creation and distribution processes.

We created a simple process for the firm to share every story through email blasts, social media and their website with consistent branded imagery and a custom hashtag.

We also took the lead on the launch of their new website, ensuring that vendor communication flowed smoothly so the project could be completed on budget and without further delay.

Finally, we worked with the PR team to create a cohesive marketing approach that gained more exposure for their government relations practice area, energizing attorney involvement in the process.

Russo & Gould LLP

Russo & Gould wanted to uplevel their marketing and bring consistency to all their marketing efforts.

In this long–term, outsourced marketing department engagement, we prioritized creating a culture of marketing at the firm. This included developing a process for attorneys to easily share their wins, presentations and key areas of expertise through their website, social media and email marketing.

As a result of getting the word out and using the same keywords consistently throughout all communication channels, the partners are now being found organically in searches.

They’ve been asked to be on podcasts, invited to write LexisNexis articles and received awards for their presentations in their areas of expertise.

Tannenbaum Helpern Syracuse & Hirschtritt

Tannenbaum Helpern Syracuse & Hirschtritt (THSH), a full-service commercial law firm in New York, was searching for a Chief Marketing & Business Development Officer (CMBDO) to lead the firm’s marketing, communications and thought leadership efforts. During the search, CMO2Go was brought in to keep the marketing machine moving in real time, including fulfilling lawyer requests and keeping the firm’s brand awareness and engagement on social media high. The CMO2Go team had the luxury of working with the outgoing CMO for a brief period to get up to speed on the firm’s processes and technologies. While this is not necessary for most engagements, it proved beneficial as THSH has a very sophisticated, client-facing e-marketing program and a robust social media presence, in addition to their more traditional legal marketing activities. Our senior consultant worked closely with the lawyers to write and edit content such as targeted e-campaigns, social media posts, award submissions and client pitches, and managed our junior staff who handled HubSpot (the firm’s CRM database), LinkedIn and other routine tasks. We also brainstormed business development ideas with the firm’s partners, including how to promote a new M&A service offering to clients, and wrote a new marketing brochure in response. We successfully fulfilled multiple lawyer requests across practice areas, while maintaining the firm’s brand awareness and robust engagement on social media. When the firm’s new Chief Marketing & Business Development Officer started a few months later, our senior consultant helped facilitate a smooth onboarding process by sharing what we learned and providing training on firm resources. As she built her permanent team, CMO2Go continued to provide support and collaborate as needed. The close working relationship we forged during the new CMBDO’s early days continues today.

Morrison Cohen LLP

The firm contacted us in the middle of a firmwide rebranding project. They wanted to find anexperienced legal marketer to represent their interests with their consultants and energize theirattorneys to create marketing content.

Erika stepped in as their temporary, part–time CMO towork with the rebrand consultants. She ensures that all projects keep moving, including redesigning and creating new content for the firm’s revamped website.

We also built a stopgapmarketing team that designs and distributes daily content, supplies pitch materials, handlesgraphic design, and writes LinkedIn and website copy–freeing more time for attorneys to focuson their legal work